DataForSEO MCP
Live Google SERP, keyword volumes, competitor footprints, backlinks, and AI-search mentions. Thirty-plus endpoints, queried in real time.
Ineffable Solutions
Customer Engine
May 2026
For Sergio Maldonado · Freedom Bath Works · SLM GC
Here's how customers
will find you.
A walk-through of the engine we'd build for your business — start to finish. Data we'd pull. Tools we'd run. How we'd measure it. Nothing hidden.
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Your Question
"How do I get customers to find me?"
Everything below answers that one sentence. Not in theory — with the same playbook running on live engagements right now, tracking above industry benchmarks for home improvement contractors (LocaliQ, Hatch, Invoca) across the full funnel.
Stage 01
Prep
Intelligence first.
Study your market, customers, and competitors before a dollar moves.
Stage 02
Execute
Build the engine.
Three ways customers find you. One layer that turns them into calls.
Stage 03
Optimize
Tune it weekly.
Every visit, click, call, and form watched. Programmatic where we can.
Who's doing the work
Luis Aviles.
Just me.
Solo builder
No agency layers between you and the work. You text me. I pick up.
Google API developer
Developer-tier access. Campaigns, reporting, and data via API — not through Google's clunky UI.
Bilingual EN/ES
Relevant to your DFW market — Spanish-speaking customers handled in their own language.
Operations background
7+ years operations: Windstream → LTC Tech → Best Clean Ever → Ineffable Solutions (est. 2026). Not a marketer who learned ops.
I build what I pitch
The campaigns, the site, the tracking, the dashboards. End to end. Nothing handed off to a junior I've never met.
Stage 01 · Prep
Before we touch your money,
we know your market.
Data first. Every decision downstream — what to bid on, what to build, where to compete — is calibrated to your specific market, customers, and competitive landscape. Not a generic playbook stamped onto your business.
Output: a calibrated plan, not gut-feel.
Census MCP
US Census data at zip-code precision — income, homeownership, age, languages spoken. Targets the right households in the right zip codes.
TAM MCP
Market sizing through FRED (Federal Reserve), BLS, World Bank, OECD, and US Census. Quantifies the actual opportunity in dollars.
Google Keyword Planner MCP
Search volumes and cost-per-click straight from Google. Source-of-truth ad-volume data — not third-party estimates.
Site Audit Suite
Twelve specialist SEO skills running in parallel — technical, local, schema, performance, content, geo/AI search, images, sitemap. Quantified health score.
Customer Research
Reddit, G2, Yelp, and forum mining to capture the actual language your buyers use. Real complaints, real questions, real fuel for ad copy.
Plus
Strategy frameworks · Market-intelligence agent · Google Trends MCP · Competitive-page teardown · Playwright rendering · Firecrawl clean scraping
Stage 02 · Execute
Three engines.
One operator.
Two ways customers find you on Google. One layer that turns them into calls. Engines run in parallel — paid traffic while organic catches up, organic compounding while paid scales.
A
Engine A
Paid acquisition
Pay to be at the top of the page — programmatically managed.
Google Ads. Built campaign-by-campaign from the intelligence pulled in Stage 01. No template ad groups, no copy-paste keywords, no autopilot.
- Programmatic campaign + ad + keyword control via Google Ads API
- Smart Bidding with real-revenue feedback (Enhanced Conversions)
- Local Service Ads (LSA) integration where it fits
- A/B-tested ad creative and landing-page variants
- Quality Score monitoring, negative-keyword discipline, sitelink hygiene
B
Engine B
Earned discovery
Earn the top of Google — both the blue links and the map pack.
Why one engine: organic search and the local map pack are both "Google decides who to show." Different signals, same goal — free traffic that compounds month after month.
Organic
Schema markup, programmatic city-pages, content depth, technical SEO. Twelve specialist skills working the on-page and architectural levers.
Local
Google Business Profile claim and optimization, citation building, review acquisition, NAP consistency, geo-grid rank tracking.
C
Engine C
Conversion
Visits don't pay bills. Conversions do.
The site that turns ad clicks and organic visitors into calls and form submissions. Built on a modern stack, wired for measurement from day one.
- Modern Astro stack (the same one this page is built on)
- CRO patterns library — trust signals, form placement, social proof, urgency
- Forms wired through Netlify with gclid attribution
- Analytics live end-to-end: GA4 + Microsoft Clarity + Umami
- Closed-revenue feedback uploaded back into Smart Bidding
Plus
QA + accessibility · Spanish parity · Deploy + DNS · Legal + compliance · Lead nurture sequences · Sales process support
Stage 03 · Optimize
Ship it, then
tune it weekly.
Programmatic where we can. Manual where it matters. Five live data streams running in parallel, feeding back into the campaigns and the site every week.
Five live data streams
Ads API
Google Ads
Campaign, ad group, ad, asset, and keyword performance — pulled daily.
GA4
Site analytics
Traffic by source, conversion paths, drop-off pages, real-time visits.
Clarity
User behavior
Heatmaps and session replays. Dead-clicks, rage-clicks, scroll friction.
DataForSEO
SERP rank
Every tracked keyword's Google position, refreshed daily.
DataForSEO AI
AI search mentions
Tracks whether you appear in ChatGPT, Perplexity, and Google AI Overview answers.
What we do with it
Pause losers, scale winners · Fix Clarity-flagged friction · A/B test variants · Quarterly re-audits · Upload closed-revenue to Smart Bidding
The engine we're building
Right now I review Clarity sessions by hand — I see a dead-click, I fix the UX, conversion rate moves. We're productizing it: Clarity → AI synthesis → prioritized fix list. Built once, reused across every site we run. You benefit as it rolls out.
Why this works
The proof is in the tools.
These aren't toys. This is agency-grade infrastructure — the same tools enterprise marketing teams use. Most local contractors get pitched by agencies running one or two of these. We run all of them.
Platforms + data providers
Ads · GA4 · Keyword Planner · Search Console
Microsoft
Clarity
DataForSEO
SERP · keywords · backlinks · AI search
U.S. Census Bureau
Demographics + market sizing
FRED
Federal Reserve Economic Data
BLS
Bureau of Labor Statistics
Anthropic
Claude — synthesis layer
GitHub
Source control + CI/CD
Netlify
Edge hosting + forms
Next step
If this is the answer to your question —
let's talk specifics.
Campaigns. Keywords. Timeline. Pricing. Thirty minutes. That's the next conversation, Sergio.
Ineffable Solutions Customer Engine
Built by Luis Aviles · May 2026